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3 Keys to Optimizing Your PPC Campaign Structure

Campaign structure optimization is critical, but remains woefully undervalued. Let’s look at the three main areas you should focus on when creating the structure of your account: relevancy, better budget control, and advanced targeting.

How to Harmonize Google+ With Your Other Social Platforms

Search Plus has magnified the importance of blending your web marketing strategy so that it adheres to the at once social, personal and personalized search algorithm. Here’s how to play nice with the new update and your existing sharing platforms.

How to Benefit from Google’s Search Plus

The integration of social search data is nothing new for Google, but with the release of Google’s new Search Plus Your World (SPYW and also known as Search+) search engine experts and journalists have been raising alarms over privacy and search relevance. Are there new factors for businesses to take into account now that Search+ has become the default search setting for Google?

How to research a company: top tips on gathering information about employers

Much of the information you'll need to be an interested and well-informed candidate is easily available online. Clare Whitmell reveals where to do your research, and how to use it Researching a company doesn't just prove to an employer you're enthusiastic about the opportunity. It also helps you pitch your application and perform better at the interview, demonstrating your match to the ...

How to cook with the Epicurious iPad app

(Credit: Matt Elliott) The free, universal Epicurious iOS app looks great on the iPad, though syncing with your Web account or the iPhone app requires an in-app purchase. If you've searched for a recipe online, odds are you've ended up on Epicurious.com . This huge online recipe database culls recipes from a wide array of sources, including Bon Appetit and Gourmet magazines and numerous ...